Isn't this a profound quote? Came across it in The Storyteller's Secret.
Persuasive communication style helps in building rapport, overcome resistance and find acceptance.
Old communication models (eg. Shannon-Weaver) assumed that interaction between two or more people only include three elements - message encoding (by sender), message decoding (by receiver) and noise - and hence it is a Passive process.
However, few decades forward researchers noted human mind is exceptionally talented when it comes to judging (a cognitive response). (and makes the interaction Active)


